Introduction:

Dr. Maleeha Shahid Sameeni is a Senior Lecturer in Marketing at UE Business School with extensive academic and corporate experience. She holds an MBA and MPhil in Marketing from Kinnaird College for Women University and a PhD in Marketing from Lahore Business School, University of Lahore.

Her research focuses on consumer behavior, emotion-driven decision making, and brand management, integrating marketing analytics, predictive modeling, and digital marketing to generate actionable insights for both academia and industry. She has contributed to multi-national organizations and led national projects across diverse product categories, bringing a practical perspective to her teaching.

Passionate about teaching and mentoring, she engages students through lectures, workshops, and applied research projects, fostering confident, data-informed professionals capable of navigating complex marketing challenges.