Conference Papers:

Sr #	Description
1	Ahmed, W., & Sameeni, M. S. (12th – 18th August, 2024). Doctoral Colloquium and conference. American Marketing Association, Boston, USA.
2	Sameeni, M. S., & Ahmed, W. (2nd – 7th December, 2022). Doctoral colloquium and Conference. Reconnecting and reimagining marketing. ANZMAC; The University of Western Australia & Curtin University, Australia.
3	Sameeni, M. S. (25th – 27th October, 2018). Impact of environmental constructs on mall loyalty: A study of hedonic versus task oriented malls of Lahore. 3rd International Conference on Business & Management Perspectives in the Asian Context, University of Lahore.
4	Sameeni, M. S., & Shahid, S. (14th-17th October, 2018). Measuring the impact of brand strength on word of mouth, commitment and loyalty: An empirical investigation from the Higher Education sector. 2nd International Conference on Management, Business & Technology, University of Engineering & Technology, Lahore.
5	Sameeni, M. S. (14th-17th October, 2018). Impact of customer-brand engagement on satisfaction and loyalty in online banking. 2nd International Conference on Management, Business & Technology, University of Engineering & Technology, Lahore.
6	Sameeni, M. S., & Shahid, S. (25-27 April, 2018). Measuring the impact of product, price and quality on consumer satisfaction: Mediating role of customer value and product competitiveness. 1st International Conference on Social Sciences and Humanities, Kinnaird College for Women, Lahore.
7	Sameeni, M. S. (19-21 October, 2017). Impact of social media on consumer loyalty towards brands: Moderating role of age and gender. 2nd International Conference on Business and Management Perspectives in the Asian Context, University of Lahore.
8	Sameeni, M. S., & Khurram, M. (19 April, 2017). Need for uniqueness and positive word of mouth: The moderating role of gender. 20th National Research Conference, SZABIST University Islamabad.
9	Sameeni, M. S., & Moin-Ud-Din, N. (19 April, 2017). Impact of consumption oriented social media sites use in stimulating consumer’s need for uniqueness. 20th National Research Conference, SZABIST University Islamabad
10	Sameeni, M. S. (12-15 March, 2017). Consumer materialism and positive word of mouth: Hedonic versus utilitarian products. International Conference on Management, Business and Technology, University of Engineering and Technology Lahore.
11	Sameeni, M. S., & Qadeer, F. (20-22 October, 2016). Brand-self connection and share of wallet: The role of emotions in business-to-business sector. International Conference on Business and Management Perspectives in the Asian Context: Challenges and Prospects, University of Lahore.